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Banorte Securities International Relocates U.S. Headquarters to Houston

Prominent Mexican financial institution brings 100-years of relationship-driven, international wealth management to Texas

Sept. 14, 2020 – HOUSTON – Banorte Securities International, Ltd. (BSI), member FINRA and SIPC, an investment management and brokerage service company, announced today the relocation of their U.S. headquarters to Houston. Led by a new and experienced management team, the relocation of the headquarters closer to the company’s client base and the expansion of technology-infused product offerings marks a pivotal shift in the company’s operating strategy.

A subsidiary of Grupo Financiero Banorte, the second-largest financial institution in Mexico, BSI applies the same time-tested, relationship-driven approach to providing investment solutions to a growing base of Mexican and domestic clients. 

“Our relocation of the U.S. headquarters to Houston is the start of a new chapter for Banorte Securities,” said Grupo Financiero Banorte’s Private Banking Managing Director, Luis Pietrini. “With a new seasoned management team at the helm and an expanded array of technology-driven products to appeal to our sophisticated clientele, we are committed to extending the same trusted expertise fueling Banorte in Mexico for the past 100 years to clients across North America.”

BSI’s brokerage services offer numerous investing options including mutual funds, equities and fixed income products, while the company’s advisory services deliver a globally diversified investment strategy tailored to meet client’s specific short and long-term financial objectives.

BSI’s newly instated management team is led by Houston-based CEO Xavier Ibarrola. Ibarrola came to the company from the BBVA Group where he spent more than 20 years in investments and financial management positions.

In addition to unveiling the company’s new headquarters and announcing its leadership team, BSI is expanding its product offerings to existing, Mexican-based clients with the launch of BAM Digital. Created in partnership with BlackRock, BAM – Banorte Asset Management – Digital is BSI’s first-ever fully digital investment alternative. Easy to access via the website or through an app, BAM Digital features globally diversified portfolio options designed by BlackRock and backed by a team of seasoned advisors.

 “Everything we do at Banorte Securities is designed specifically with our client’s needs in mind,” said Banorte Securities CEO Xavier Ibarrola. “As our clients become increasingly tech-savvy and ‘hands on’ in their personal financial journey, developing an easy to use, fully digital investment platform was the logical next step in growing our market segments and building stronger, long-term relationships with our clients.”

Ibarrola continued, “We are eager to unveil BAM Digital to our existing clients in Mexico and look forward to introducing this fully-digital platform to our domestic clientele in the near future.”

While BSI’s headquarters is located in the Galleria area, the company maintains a branch in The Woodlands, a suburb north of Houston, and plans to expand across Texas, as well as Miami and San Diego in the coming years. In addition to providing brokerage and advisory services, Banorte Securities will host a variety of programs aimed at empowering customers on their personal financial journeys.

“Houston’s proximity to a large portion of our client base, growing economy and connection to Banorte’s Mexican culture makes it the perfect home for Banorte Securities’ U.S. headquarters,” continued Ibarrola. “We are excited to deepen our roots in Houston and look forward to helping this amazing community – clients and nonclients alike – achieve their financial goals.”

Located at 5075 Westheimer Road, the company’s new 10,000-square-foot headquarters currently houses 24 full-time employees with space to accommodate 42 total employees in the years to come. Designed by AMB Architects, the open concept office infuses flares of Mexican/Houston culture through brightly colored pops of graffiti art décor including two 6 by 8-foot custom murals.

To learn more about Banorte Securities or to speak to a dedicated financial advisor, visit

About Grupo Financiero Banorte

Grupo Financiero Banorte is a leading financial institution in Mexico, the second largest financial group in the country and the one with the broadest business diversification in the market. Banorte provides services to more than 21 million customers through an extensive network that includes more than 1,100 branches, over 9,000 ATMs, more than 16,000 correspondents and over 162,000 point of sale terminals.

Our subsidiaries’ main activity is the realization of financial operations such as providing banking, brokerage and warehousing services, leasing and factoring operations. We offer insurance and annuity services, as well as the management of retirement savings contributions. We also operate the international money transfer company Uniteller, which mainly serve the remittance market.

Media Contact:
Lauren Williams, Pierpont Communications
[email protected]; 319-538-7212